Web Design Trends to Look Forward in 2020

Bold Typography

With more devices capable of supporting custom fonts, typography is taking center stage as a major trend in design for 2020. Bold, colorful, dynamic typography can impact just as much as the right photograph or illustration, without adding much to the server requirements or load times. In short, it’s one of the simplest and most inexpensive design choices you can make — and there’s a lot of free resources out there.

Mobile Capable

Putting mobile design a priority by web design agencies is nothing new. Mobile browsing has long overshadowed other modes of web browsing, and is going nowhere but up. While accommodating mobile users is important, making sure that your design is responsive to screens of all kinds— whether tablets, laptops, desktops or other devices — is even more vital. And if you haven’t made your website responsive and mobile-friendly yet, the time to get started is long past.

Minimalist Design

One approach to design that goes hand in hand with the bold typography: minimalism. A minimalist approach to web design means a focus on simplicity, user-friendliness and aesthetics. A good minimalist design should take advantage of bright, lively colours, be easy on the eyes, and make good use of white space without looking dark or drab. If your website feels a bit cluttered and busy, it is perhaps time to get your resident digital media specialist to work on a new look.

Artificial Intelligence

Chatbots aren’t particularly new, including responsive design and minimalism — but AI and chat boxes are on the rise as a viable replacement for live chat support services. The introduction of voice user interface (VUI) will only speed up the use of chat boxes and AI. Imagine a website where users can use a voice interface to ask questions or search for information and get real-time help from an AI. That is tomorrow’s web site.

Background Videos

It’s no secret that video has been pivoting more and more content creators. Video show estimates will represent 80 per cent of website traffic in 2020.

There are plenty of good reasons for including video on your website. A well-made video can be insightful, engaging and fairly cheap to produce. While many website users want to visit a website, get the information they need, and get out as quickly as possible, statistics show people will stay longer to access useful, interactive, or video content that is enjoyable. That means more opportunities to engage with and connect with the client.

Push Notifications

Push notifications are a contentious subject matter. While they can be a useful way to manage the interaction between visitors, generate leads and provide users with resources, some users consider them disgusting and invasive.

But push notifications are not going away anytime soon— if anything, they are likely to play a bigger role than ever in website design. Push notifications are great to build your email list, encourage users to connect with you on social media or let them know about your latest ebook or free download.

But at the same time, it’s important to ensure that you are responsible for implementing alerts and giving the users full respect and courtesy. After all, an annoying or poorly implemented push notification may easily cause a guest to leave and never return.