Storytelling is an important part of our lives. It’s what makes human-being, and is the reason how we have the ability to humanize people in our marketing.
They say in seo search marketing, sharing stories in one of the key to success. What does it really mean, though? How can you apply certain principles of sharing stories to a branded video, infographic or blog post?
Don’t just talk about sharing stories in the context of marketing, initiate the process of it.
List down below is the 5 main keys to incorporate your sharing stories with the most remarkable content.
Stop writing in your own terms. The right thing to do? Use the “customer voice” in your content.
The voice from the customer is the basic elements of a successful storytelling process in marketing. Sad to say that today, its practice is limit in the process of creating content in marketing.
No matter how great the story is, if someone tells it badly, it becomes boring.
Are you currently brainstorming for a title on the blog-post and the call-to-action (CTA) statement for your website? While doing this, are you thinking and considering the views of your customers? Why not listen in on sales calls? Always think in the context of how your existing and potential customers talk. Find that specific voice. Let it serve as the foundation of your storytelling and marketing.
Always take your customers on an exciting journey.
Your existing and prospective customers should be the hero of your marketing efforts. Yes, that is the key to your success. Always remember that your story is not about your brand, product or service. It is about the people who you are trying to help. If you are not helping other people, you are just selling stuff. So be sincere in lending a helping hand to the people around you.
Take them to a journey through storytelling. How? Help them identity and overcome their life challenges.
Focus on your medium.
All marketers know all the current marketing trends. Well, marketing trends is not wrong, yet don’t let it be a starting point if you are utilizing storytelling in your marketing.
Simply forcing any idea to suit in a particular medium is a sure way to destroy a story even before you begin. You should find the proper medium for your concepts and not the other way.
What are the things that applied to you in the past? Check out the content of other brands, and any other online content that you find attracting. Keep experimenting. Strive to share the best marketing story as possible.
Know who your customers are on a deeper level, and understand their current struggles.
Try to understand your customers’ lives. How? Well, you can use insights from certain tools to go inside their heads.
Do you want to tell your customers’ stories? If that’s the case, you need to go a step further. When you’re producing a website content that employs storytelling, you should know who you are writing for. To know your audience on a deeper level, you need to dig into genuine conversations on social media. Why not go to forums and reviews to know what’s on their minds? The customers’ challenges are the roots of your marketing storytelling.
Provide your customers with something important. Something they can take together with them.
It’s hard to let go of a brilliant story. In some cases, you would simply remembered it with you forever and that’s how the concept of sharing stories in marketing supposed to be.
Give your customers something with great value through your marketing. This valuable gift should be able to help them. If they’re happy and satisfied, it will stay with them. They will have a good impression towards your business and will believe in you to assist them again in the near future.
Always strive to produce remarkable story on marketing the will result your customers to be satisfies and leads to happy ending. In marketing, that would be considered as the most powerful and the most influential role.