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Manchester
December 12, 2018
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SEO

MAGENTO SEO BEST PRACTICES

Do you want your ecommerce website to gain more online presence? Then, you must implement an efficient SEO strategy and you can get a help from professional seo agency. As you know, staying at first page of search engine results pages is tough work.

To do this, you must utilize the most helpful tools available. One of this is called Magento.  Below is everything you need to know about this useful platform.

Why do you need to consider Magento?

Magento is a cloud-based, open-sourced ecommerce tool that is created to strengthen your online visibility with minimal problems. It has a user-friendly interface, and can help you maintain your personal website, blog and shop all at the same time. However, if you have zero knowledge on condign, this tool would be a poor choice.

The cost? You can use it for free, but it can also cost around $22,000 ever year. $22,000 is a rare cost, though. Just keep in mind the biggest expense may fall to web hosting—depending on how large your website is.

The question now is, how can it help you improve your SEO?

Is Magento an efficient platform for search engine optimization?

Magento is search-engine friendly. It helps you manage and maintain an organized SEO structure. But one of its most beneficial points is that it provides a mobile responsive design. It also allows you to expand to various different languages, and strengthen your online store’s global reach.

The verdict? Taking into account all of these features, Magento is really not bad. These are helpful points that will help your brand expand.

1.Utilize an SEO platform extension.

Magento has extensions that you must use to further enhance your search engine optimization strategy. Using one is a wise option, since you might forget some vital details. Choose the correct tool that can help you eliminate errors, and grow your traffic.

2.Craft search-friendly web page URLs.

When running an ecommerce website, you are required to build, optimize and edit content regularly. If you are not meticulous enough, you might come up with gnarly URLs. These can impact SEO techniques negatively. Make sure your URL follows the domain name. It should be fully optimized to avoid confusion.

3.Keep your Magento platform updated.

Magento launched its second version this 2015. This is known as M

agento 2.0. So far, this new version’s performance has been impressive. It can efficiently deal with several common issues. See to it that you upgrade to this version, and to the upcoming ones, when creating your website. If you don’t, you will struggle with slower web page performances.

4.Utilize best practice navigation tactics.

Fully optimize your website’s navigational structure. It is a vital part of your SEO strategy. Create a hierarchy of web pages, and make sure that there is a logical flow around the website.

5.Optimize the Robots.txt file.

Once you create a website with Magento 2.0, robot.txt file would placed at your shop automatically. This file can give direction to all the search engine crawlers.

6.Work on your headers.

Every page on your website must have a hierarchical structure of headings. This ranks from <h1> to <h7>. This is a vital aspect of your search engine optimization process, and can make important signals to Google with regards to your page’s ranking.

7.Improve your website’s loading speed.

Ensure that the website you are creating using Magento is loading quickly. Slow-loading web pages can lead to low ranking and traffic. Your audience would abandon your website if it takes too much time to load.

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